Located in Savoya Park, the new Asko is 7,000sqm. It was chosen due to its local nearby large stores such as the hypermarket.
the German Furniture company has six shops in Germany, four in Slovakia, and nine in the Czech Republic. Asko claim its sales are higher than kika, Austria's top selling furniture store, in both Czech Republic and Slovakia. Akso hopes it can get a strong foothold in Hungary too
Asko's market research has shown that whilst in Western Europe, beds, sofas and other furniture is more like a fashion, in Hungary, dining furniutre for example is usually bought for a lifestyle, The life cycle of a basic piece of furniture in Western Europe is six years versus 20-2 years in Hungary. However, that per capita spending on furniture is the highest in Hungary in Central Europe. Asko believes one of the reasons is that Hungarians have also started to care more about the style of their home.
Information from: www.portfolio.hu
